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The following document is designed to outline the approach adopted by Haynes Brothers Ltd for the handling of the GDPR legislation, brought into UK law on May 25th 2018.
It outlines the options available and the general approach supported.
Haynes Brothers Ltd (“Haynes Group”) take the privacy of our customers, visitors and employees very seriously and to help you understand what we do with the information you provide to us we have compiled this Privacy Policy statement.
1. Who we are (Data Controller)
This Privacy Notice applies to Haynes Brothers, Limited:
Registered address: Haynes Brothers Ltd, 23 Ashford Road, Maidstone, Kent, ME14 5DQ
Contact: dpo@haynesgroup.co.uk
We are the data controller for all personal data collected through our websites, showrooms, service centres and digital channels.
2. What personal data we collect
We collect personal data when you:
Categories of data we may collect
3. How we collect your data
4. Why we use your data (Purposes & Legal Bases)
Purpose | Legal Basis |
Responding to enquiries | Contract / Legitimate Interests |
Booking test drives | Contract |
Processing vehicle purchases | Contract / Legal Obligation |
Finance applications | Consent / Contract |
Service, MOT, repairs | Contract / Legitimate Interests / Legal Obligation |
Warranty & recall work | Legal Obligation / Contract |
Marketing communications | Consent / Legitimate Interests |
CCTV monitoring | Legitimate Interests / Public Interest |
Website analytics | Consent (non‑essential cookies) |
Fraud prevention | Legal Obligation / Legitimate Interests |
Connected vehicle services | Consent / Contract |
Legitimate Interests we rely on
Under UK GDPR and DUAA 2025, we rely on legitimate interests for:
5. Who we share your data with
We may share your data with:
The Haynes Group will never sell your data.
6. How long we keep your data
We retain data only as long as necessary:
7. Your rights
You have the right to:
8. Marketing preferences
We will only send marketing communications where:
You can opt out of marketing communications at any time via:
9. Cookies & tracking technologies
Our websites use:
You can manage your preferences at any time via our cookie banner.
10. Automated decision‑making
Finance providers may use automated credit scoring. Where this occurs, you will be informed and may request human review.
11. Connected vehicle & telematics data
Where applicable, we may receive:
This is used for:
You can disable connected services via your vehicle settings or app.
12. CCTV
We use CCTV at our dealerships for:
Images are retained for 30 days unless required for investigation.
13. How to complain
If you are unhappy with how we use your data, please contact us first by emailing dpo@haynesgroup.co.uk
Under the UK GDPR and the Data (Use and Access) Act 2025, you have the right to raise a data protection complaint directly with us if you are unhappy with how we have handled your personal information.
We will acknowledge your complaint within 30 days, investigate it without undue delay, keep you informed of progress and provide you with an outcome as soon as possible.
If you remain dissatisfied after we have completed our internal complaints process, you may escalate your concerns to the Information Commissioner’s Office (ICO).
14. Changes to this notice
We may amend this Policy from time to time. If we make substantial or material changes in the way we wish to use your personal information we will communicate by providing a prominent notice on the Website or by contacting you directly. If you do not agree with these changes, please do not continue to use our company Websites.
This privacy notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of Haynes collection and use of personal information.
This privacy notice was last updated on July 7th 2026.
Appendix A – Vehicle Manufacturers
Ford Motor Company, Arterial Road, Laindon, Essex. SS15 6EE
CNH Industrial N.V / Case IH, Cranes Farm Road, Basildon, Essex. SS14 3AD
JCB World Headquarters, Lakeside Works, Rocester, Uttoxeter, Staffordshire, ST14 5JP
New Holland Agriculture, Cranes Farm Road, Basildon, Essex. SS14 3AD
Husqvarna UK Ltd, Preston Road, Aycliffe Industrial Park, Newton Aycliffe, County Durham, DL5 6UP
Honda UK, reflex, Cain Road, Bracknell, Berkshire, RG12 1HL
Vauxhall Motors Limited, Pinley House, 2 Sunbeam Way, Coventry, West Midlands, CV3 1ND
Changan UK, Building 3500 Parkside, Birmingham Business Park, Birmingham, B37 7YG
Iveco Ltd, Third Floor, Phoenix House, Phoenix Business Park, Christopher Martin Road, Basildon, Essex. SS14 3EZ
Appendix B – List of Finance Providers
FCE Bank PLC, Dunton Campus, Arterial Road, Laindon, Basildon, Essex, SS15 6EE
ALD Automotive (trading as Ford Lease) Oakwood Drive, Emersons Green, Bristol, BS16 7LB
Mann Island Vehicle Finance, 5 St Paul’s Square, Liverpool, Merseyside. L3 9SJ
Stellantis Financial Services, 61 London Road, Redhill, Surrey. RH1 1QA
Iveco Capital, Third Floor, Phoenix House, Phoenix Business Park, Christopher Martin Road, Basildon, Essex. SS14 3EZ.
Appendix C - List of Third Parties used for reviews and marketing events in consultation and accordance with Haynes Group policies and procedures:
JudgeService, 12 Cardale Ct., Cardale Park, Harrogate. HG3 1RY
Rhino Design (Manchester) Ltd, Monaghan House, Clarendon Street, Hyde, Cheshire, SK14 2EP
Haynes Brothers Limited is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Haynes Brothers Limited to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.
Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.
Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.
Haynes Agricultural Limited, Haynes Agritec Limited , Haynes Brothers Limited, Haynes of Maidstone Limited, Haynes Trucks Limited.
Registered in England & Wales: 00048511
Registered Office: Address: 23 Ashford Road, Maidstone, ME14 5DQ
Data Protection No: Z5658230
Firm Reference Number: FRN 1001070
