Job Specification – Sales Trainee & Product Demonstrator

Company: Haynes Agricultural Ltd
Location: Kent / East Sussex
Job Type: Full-time, Permanent
Reports to: Depot Sales Manager
Department: Sales

About Haynes Agricultural

Haynes Agricultural Ltd is a long-established, family-owned business (part of the Haynes Group, founded in 1790). We are proud main dealers for Case IH, New Holland, JCB, Kuhn and a wide range of leading brands including Honda, Kawasaki, McConnel, Krone, Claydon and Stewart Trailers. With 8 modern depots across the Southeast, we deliver exceptional sales, parts and after-sales service to farmers and contractors throughout the region.

We are committed to investing in our people and pride ourselves on outstanding customer service, product expertise and long-term career opportunities.

Job Purpose

To support the sales team by demonstrating agricultural machinery and precision farming technology to customers, while developing the skills and knowledge required to progress into a full Agricultural Sales role.

This is a hands-on, customer-facing role requiring a strong background in practical farming and machinery operation, combined with a proactive, sales-driven mindset. You will play a key role in showcasing equipment performance in real working conditions and promoting the latest advances in precision agriculture.

Key Responsibilities

• Conduct on-farm demonstrations of tractors, telehandlers, cultivation equipment and grassland machinery.
• Set up and operate machinery to a high standard, ensuring optimal performance during demonstrations.
• Support the sales team with customer visits, enquiries and follow-ups.
• Assist in identifying customer needs and recommending suitable machinery and technology solutions.
• Promote and demonstrate precision farming systems (GPS guidance, telematics, ISOBUS, data platforms, etc.).
• Prepare machines for demonstrations, including pre-delivery checks and safe transport between sites.
• Maintain strong relationships with customers, offering knowledgeable and practical advice.
• Represent the Haynes brand professionally at farm visits, shows and events.
• Stay up to date with new products, machinery innovations and precision farming developments.
• Work closely with service and parts departments to ensure excellent customer support.
• Maintain accurate records of demonstrations, customer interactions and sales activity.

Person Specification

Essential

• Extensive hands-on experience operating a wide range of agricultural machinery across different farming operations (e.g. arable, grassland, livestock).
• Strong practical understanding of modern farming practices and seasonal operations.
• Interest in machinery sales and a motivated, sales-oriented mindset.
• Good working knowledge of precision farming technologies (GPS guidance, mapping, variable rate applications, etc.).
• Excellent communication and interpersonal skills.
• Confident working independently and as part of a team.
• Full UK driving licence (category B).
• Willingness to travel across the region and work flexible/seasonal hours.
• Right to work in the UK.

Desirable

• Previous experience in an agricultural sales, demonstration or customer-facing role.
• Familiarity with brands such as New Holland, Case IH, JCB or Kuhn.
• PA1/PA2 certification or telehandler/forklift qualification.
• Basic IT skills and experience with digital farming platforms.
• Trailer licence (BE).

What We Offer

• Competitive salary (dependent on experience).
• Company vehicle (for business use).
• Full product and manufacturer training, including precision farming systems.
• Structured career development pathway into Agricultural Sales Representative roles.
• Ongoing support and mentoring from experienced sales professionals.
• 22 days annual leave + bank holidays.
• Contributory pension scheme.
• Employee discount on parts and machinery.
• Opportunity to work with leading agricultural brands and cutting-edge technology.
• Long-term, secure employment with a respected, family-run business.

Career Progression

This role is designed as a stepping stone into a full Agricultural Sales position. With the right attitude and performance, you will have the opportunity to progress into a territory-based sales role managing your own customer base.

How to Apply

Interested candidates are invited to submit their CV and a covering letter via the form on this page.

Only applicants who are shortlisted for interview will be contacted. Thank you for your interest in our Company.

We do not accept speculative CVs from recruitment agencies. Haynes Bros. Ltd will not be liable for agency fees should we engage with a candidate whose information has been sent speculatively by a third party.

Haynes Bros. Ltd is committed to diversity and equal opportunities. We welcome applications from all individuals regardless of gender, ethnicity, disability, religion, age or identity.